Blog tour: Fear Less, Live More

Welcome to the blog tour for Fear Less, Live More by Aimee Fuller!

More about the book…

As someone who has lived outside her comfort zone, Aimee Fuller has a lot to say about fear. A former professional snowboarder who spent years riding on the fine edge of progression at the top of her sport, Aimee made history as the first woman to land a double backflip in competition and competed in two Winter Olympics. In 2019, she fronted the documentary Running in North Korea, which shows her running her first-ever marathon in one of the most isolated countries in the world. Through testing her own resilience, she has discovered that while it is scary to step outside your comfort zone, it can also be a prerequisite for growth.

In this bright and insightful book, Aimee gives an honest account of her experiences with fear and how, when the worst happens, she manages to pick herself back up again with purpose and an even greater thirst for life. Encouraging you to get up close and personal with your fears, Aimee shows you:

What fear is, both physically and mentally

How to recognise it in yourself

How to be mindful of fear without letting it take control

How to reframe fear and build a healthy relationship with it

What to do when things go wrong

Drawing on her training as a professional athlete, Aimee provides confidence-building tools that can be applied to any aspect of life, like goal-setting, maintaining consistency, celebrating your strengths, learning from failure, taking comfort in choice, owning your decisions and visualising success.

Fear Less, Live More is for anyone who wants to be the driver of their own life.

More about the author…

Aimee Fuller is a two-time Olympian, broadcaster, and sport and media personality. She is a qualified yoga instructor and loves to share her passion for movement.

As a professional snowboarder, Aimee made history as the first woman to land a double backflip in competition at the X Games. She took part in two Winter Olympics for Team GB and, in 2017, ranked third in the world in the Big Air World Cup rankings. She is now a member of the British Olympic Association (BOA Athletes’ Commission.

Aimee hosts regular features on BBC One’s Ski Sunday and presents live TV events across sport for Red Bull TV and the Olympic Channel. She hosts a weekly podcast, Monday Mile with Aimee Fuller, in which she invites celebrity guests excelling in their field to walk a mile with her and share their secrets to Monday motivation. It’s all about taking the conversation outside, away from the screens - after all, they do say the best conversations happen sideways.

In collaboration with BBC Sounds, Aimee presented a 13-part podcast series around the Tokyo 2020 Olympics. In The Olympic Mile, Aimee walked a mile with some of Team GB’s finest athletes as they discuss their training plans, mindset, Olympic goals and much more.

My impressions…

With a cover that looks as bold and fresh as what lies behind it, this is an inspiring read and a great combination of memoir and self-help book. I am not a big fan of sports, and I didn’t know who Amy Fuller was before picking up this book. I don’t think that made any difference to my reading experience though. I have thoroughly enjoyed knowing more about her and her discipline alike, and I found her advice practical and motivating. Fear can be such a crippling feeling, especially these days, and we could all benefit from learning how to fear less and live more.


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